Belyayevo, an ordinary Moscow residential area, should be given the status of a monument. This painfully standard accumulation of towers blocks was erected as part of Khrushchev’s grand housing programme, which was initiated in 1954, and the buildings and spaces between them are seemingly identical to thousands of other housing areas from that time. However, Belyayevo is special – it witnessed the emergence, heyday, and vanishing of Moscow conceptualists. Its architecture permeated the lines of their poems, it was immortalised in their graphics and performances. Can this unique non-material heritage be the key to protect typical architecture?

Kuba Snopek’s book Belyayevo Forever. Preserving the Generic was published in English and Russian by Strelka Press in 2013. It was the result of the Belyayevo Forever project, which was coordinated by Rem Koolhaas at the Moscow-based Strelka Insitute in 2011. A cultural programme titled Autumn in Belyayevo ran parallel to it, organised by a local art gallery. It was intended to popularise the legend of the microdistrict, which would lead to the integration of the local community and eventually to including Belyayevo in UNESCO’s list of monuments.

– information from the Bęc Zmiana publishing company.