Artists are in the vanguard of our understanding of work in the so-called flexible capitalism. Features characterising artists’ labour market are currently becoming typical of the labour market as such. The aim of my lecture is to present contradictions concerning what is expected of artists in today’s economy. The following dichotomies will be discussed: specialisation vs. general skills, individualisation vs. “communality”, precariousness vs. entrepreneurship, globalism vs. locality. These dichotomies reveal that artistic and creative professions raise an interesting economic conundrum. On the one hand, we see an oversupply of people aspiring to work in these professions and the dominance of project work, which is connected with issues such as irregular pay, multitasking or lack of certainty about the success of a given venture. On the other hand, many studies situate creative professions among those jobs that power the economic development of countries and regions, which leads to conscious planning of the right conditions to incubate creative professions.

Katarzyna Kopeć holds a PhD in Management Science, which she obtained from the Jagiellonian University. She has graduated in Culture Management from the Jagielonian University and from the Zittau/Görlitz University of Applied Sciences (Germany). She has been in charge of projects in the creative sectors. She currently works as an assistant professor and vice-dean in charge of philological and business studies at the Tischner European University in Cracow. Her academic interests include humanistic management, work in the creative industries and a critical approach to CSR.